Wednesday, 10 March 2010

BE STUPID:







True to form, Diesel have delivered yet another provocative and amusing advertising campaign. Be Stupid is tongue-in-cheek, blatant and outrageous; celebrating spontaneity, stupidity and living on the edge. Not only is it very funny but the photography is brilliant and perfectly fitting for Diesel's youthful market. Pretty smart if you ask me.

THE BIG IDEA:

The Big Idea is my final university project, and the name of the exhibition that myself and 2 colleagues have been researching and planning since October, and will be implementing in June. The key visual tool that we will be using is balloons, inspired by the burgeoning trend that I have previously explored. This is some of the branding we have been working on for the exhibition.
Ideas are documented via our team blog:
www.fmcspark.blogspot.com

DO YOU LOVE IT OR HATE IT?


I love Marmite. As a brand and also on toast. I think they've go it spot on with their typically British ability to laugh at themselves. Not many brands can say they advertise by exploiting the fact that so many people hate their product, but it's this casual, funny and knowing attitude that endears them to me.
I particularly love the evident sarcasm in their new campaign, and the way they have drawn on recognisable advertisements such as Gucci and Lenor to create an entertaining parody.

Saturday, 20 February 2010

IF YOU LIKE IT...

I stumbled across this brilliant blog called Fuck Yeah Rings, which documents amazing rings from all sorts of sources; photoshoots, photography, music videos, strangers on the street.
They say: "We love all rings. Beyonce even made a song about one."
One for the blog list methinks.
fuckyeahrings.tumblr.com

Wednesday, 3 February 2010

Monday, 25 January 2010

ROSS PHILLIPS:

After visiting the 'Decode: Digital Design Sensations' exhibition at the V&A museum I discovered an amazing multimedia designer, Ross Phillips. He creates really interesting interactive installations that rely on visitor participation. The one I saw at the V&A was the Videogrid, which consists of 25 squares each on a one-second video loop. Visitors can create moving portraits or miniature narratives, activating the recording using the touch screen. The grid starts empty and the beginning of the installation and becomes a constantly changing collaborative artwork.

Another interesting example is the Head to Toe installation. Four pods around London take short videos of the heads, bodies or legs of the people standing in front. Participants can use the arrows to flick through different combinations. The pods are situated at the Design Museum, Selfridges, Covent Garden or Ideas Store.

This kind of digital interaction looks set to be the future of exhibition design, as the trend for consumer-generated content continues to grow.

Monday, 18 January 2010

JUST MY TYPE:

Liza Pro
Memoriam
Narziss
Geogrotesque

These are my favourites from MyFonts.com's list of Top 10 Fonts of 2009. Love the decadent, calligraphic and hand-drawn element of the first three compared to the smart, geometric simpleness of the last.