I love Marmite. As a brand and also on toast. I think they've go it spot on with their typically British ability to laugh at themselves. Not many brands can say they advertise by exploiting the fact that so many people hate their product, but it's this casual, funny and knowing attitude that endears them to me. I particularly love the evident sarcasm in their new campaign, and the way they have drawn on recognisable advertisements such as Gucci and Lenor to create an entertaining parody.
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