True to form, Diesel have delivered yet another provocative and amusing advertising campaign. Be Stupid is tongue-in-cheek, blatant and outrageous; celebrating spontaneity, stupidity and living on the edge. Not only is it very funny but the photography is brilliant and perfectly fitting for Diesel's youthful market. Pretty smart if you ask me.
The Big Idea is my final university project, and the name of the exhibition that myself and 2 colleagues have been researching and planning since October, and will be implementing in June. The key visual tool that we will be using is balloons, inspired by the burgeoning trend that I have previously explored. This is some of the branding we have been working on for the exhibition.
I love Marmite. As a brand and also on toast. I think they've go it spot on with their typically British ability to laugh at themselves. Not many brands can say they advertise by exploiting the fact that so many people hate their product, but it's this casual, funny and knowing attitude that endears them to me. 
