I've always found Urban Outfitters one of those shops that makes you want to buy every single thing in it! My visit on the weekend was no different, but i managed to restrain myself and leave having bought just one dress (from the sale i'll have you know!) So I thought I would document in photos why I love it so....
Firstly, the layout and decor of the store, it feels very organic and personal, a perfect balance of cosy and grand, nostalgic and modern.
Secondly, the way the products are displayed is often very innovative, like these stacked cube units and the bowls of nail varnishes presented like sweeties! Makes you want to touch everything....well, i'll speak for myself...
Thirdly, the wealth of goodies on offer other than apparel and accessories that add a touch of novelty to the Urban Outfitters brand. It's like a treasure trove of completely pointless kitchness. And somehow they manage to convince you that you actually need a gold plastic garden gnome...ahem...
Finally, something I discovered this weekend, is their new 'Urban Renewal' range which recycles old garments, altering them to coincide with current trends. For example, this collection of old tshirts are magically transformed into this season's must-have item...oversized crop tops. Basically for people too lazy to customize their own clothes, but a good idea all the same!
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